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Drinks / beer / 18.11.2021.
Introducing Yebisu Draught Beer
Yebisu was born in 1890 with great ambitions to “brew the world’s best beer in Japan”. Yebisu is named after one of the seven Gods of Fortune, Ebisu, who is the God of Happiness and Business Success.
In 1899, Yebisu opened the first beer hall in Japan. Located in Ginza, Tokyo, Yebisu was introduced to many people to allow prospective customers to try draft beer shipped straight from the brewery and to experience its quality for themselves. Just 10 years after its launch in the market, Yebisu won the gold award at the World Expo 1900 held in Paris. Beating many prestigious beer brands in Europe.
Did you know, there is a town and train station that is named after this Premium Japanese Beer? Ebisu town and Ebisu station was born out of necessity thanks to the ever-growing demand for Yebisu Beer.
Taste of Yebisu
It is full-bodied and refreshing, thanks to the secret in brewing this Yebisu Premium Beer. Yebisu is brewed adhering to the Reinheitsgebot, Bavarian Purity Law, to deliver an authentic malt beer experience.
The crisp taste of Yebisu is what gives it its charm. Made from 100% malt and hops without using any additional ingredients. Due to a large amount of malt and hops used, a longer ageing process is required to bring out the flavour of the ingredients.
Available at HIKA
At HIKA, we are dedicated to bring you the best from Japan. We are happy to introduce Yebisu to our customers. Yebisu’s long history and their dedication to pursuing the highest standard to deliver high-quality beers have won praise from drinkers domestically and internationally. It is the perfect match for our grilled dishes!
Yebisu Beer is brewed using carefully selected European malt, Bavarian aroma hops and the gorgeous scent of Yebisu yeast. Its detailed brewing process for high-quality and creamier foam results in an astonishingly rich, rounded taste with a clear, vibrant and golden colour. Yebisu Beer is aged longer than usual in order to bring out the richness of this 100% all-malt beer — earning its reputation as a super premium malt beer in Japan. 100% brewed and bottled in Japan.
Brewed and bottled in Japan, this Premium Yebisu Beer is served in 3-star Michelin restaurants as well as other established names around the world. Taste the difference with Yebisu today!